Click 3X to Broaden Client Offering in Interactive Media

New York-based Click 3X has hired online veterans Ann Quinn and Lara DeSignor to help increase the firm’s capabilities with digital and interactive marketing campaigns.  The duo will help build Click’s ability in offering syndication, seeding, social media and viral channels to clients. They will focus on delivering digital content campaigns cross platforms, including traditional broadcast, branded entertainment, design, film, video, broadband, and interactive content.

The group’s integrated services will include original content, crafting integrated digital marketing campaigns from strategy to execution, online and viral campaign strategy and design, broadcast webisodes, websites and online engagements, and media activation and social media outreach.

“The best part of this new team is the huge number of services that we can now offer our clients under one roof and in the most cost-effective manner possible,” says Click 3X Founder and President Peter Corbett. 

Quinn, Click 3X’s new Digital Engagement and Content Strategist, is a Webby award-winning leader in the digital marketing and branded content space with a combination of advertising, promotion, entertainment and online marketing experience.  She previously worked with Dogmatic, The Marketing Principles, EMCI, Tracy-Locke, and Foote, Cone and Belding, working on campaigns for clients such as Mountain Dew, Pepsi-Cola, Virginia Slims, HBO, Right Gin, Top of the Rock, and Justin Timberlake.

DeSignor, who will hold the title of Integrated Account Director and New Business Development, has a long career in digital marketing, production and broadcast PR with various fashion, beauty, and PR accounts with Dogmatic.  Her recent campaigns include Chanel, L’Oreal, COTY, Armani, and Estee Lauder.

The team will harness the latest distribution technologies and analytic techniques to create, produce and distribute visual content and experiences across multiple platforms, including traditional broadcast, branded entertainment, design, film, video, broadband, and interactive content, Corbett adds. 

“Lara and I understand each of these mediums and the significant role each plays in today’s complex and multi-faceted media world,” says Quinn. “To us, creating effective and engaging experiences is an art form and a science.  We’re well versed in the nuances and value of these mediums, and we help our clients build integrated campaigns that utilize just the right mix for each particular project or campaign. Our integrated services are coupled with production company nimbleness and timing that will make Click 3X a win-win choice for any agency.”

Published January 20, 2010