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Production services company o2 Filmes recently lent their talents to HANraHAN director David Edwards for client Beck's Beer via Lowe/London. The spot, Beck's Next features easy going people on top of one of Sao Paulo's tallest buildings, armed with beers in hand, to watch the best time of the day, namely sunset.
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Soma Films director Sean Meehan just completed a new spot for client Australian Paralympic Committee via Publicis Mojo/Sydney. Featuring swimmer Matt Cowdrey, the most accomplished of Olympians, the commercial details some of his aquatic achievements and is designed to generate buzz around the upcoming games in Beijing. With an incredibly stripped back approach to the narrative, other Soma talents included executive producer Sam McGarry and producer Sarah Nichols.
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In case you missed it -- Velvet director Matthias Zentner recently shot for Spanish perfume client Adolfo Dominguez via agency Made In Spain and production company Axis Films/Barcelona. The beautiful spot, entitled U Blue, features two weightless worlds -- one inhabited with a male character as he floats under water while his female counterpart floats above the water's surface. Also lending his skills was Velvet Mediendesign editor Jochen Kraus.
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When it comes to the dangers of smoking, Tobacco Free Florida is working toward awareness, education, and most of all, a way to prevent smoking-related diseases in an effort to promote better health within the state of Florida, as well as nationwide. Their latest endeavor entitled Buckle Up via Zimmerman & Partners and directed by Limbo Films' Ray Giarrantana, combines live-action with CGI. The imagery conjures an evocative puff of second-hand smoke rising from a mother's cigarette and into the nose of her young daughter, ultimately blackening her capillaries and eliciting a cough. The advertisement first resembles a safety belt awareness piece, citing that "37 thousand people a year in the United States die in car accidents" -- and after the mother lights up comes the follow-up stat: "38 thousand per year die from second-hand smoke." Also lending their skills were Limbo DP/director Gary Nolton and producer Judy Kettler.
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Audi’s latest campaign from Chelsea director Kevin Fitzgerald via Venables Bell & Partners/San Francisco is a reminder to adults that summer is not just for the kids. The whimsical spot, Taking Back Summer, suggests that a shiny, new Audi may be just what a grown-up needs to truly tap into that summer mindset. Additional talents were provided by Chelsea executive producers Allison Amon, John Lachapelle & Lisa Mehling as well as Filmcore/SF editor Doug Walker.
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Play by play Olympic action! If you've worked on commercials that will be airing during the Olympics, please upload or send in DVDs with accompanying credits. We will be showcasing the ads in a daily special section, but if we don't have your info, we can't add your spot. Send or Upload your media now so you don't get missed!
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GroundZero recently conceived the Justin Timberlake-starring spot for the 2008 ESPY Awards. Unable to talk about all things sports, the humorous ad, Justin Cares, features the singer paying homage to Eli Manning's performance in the last Super Bowl in song. Directed by Peter Farrelly, other talents included Filmcore editor Gordon Carey, music company Wojahn Brothers, and post house Riot.
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Double Twenty recently wrapped an alternate reality game (ARG) for fans of the upcoming Hellboy II - The Golden Army film directed by Guillermo Del Toro. As a part of the ARG, there were 20+ live-action web videos, also conceived and written by Wolf, and directed by Danny T of Tight, which were strategically leaked and syndicated across the web. These videos provided timely clues and background to the original characters from the unfolding story. A sampling, entitled Stencil, features a couple of skateboarders and an active piece of graffiti. Also lending their talents were Tight EP Rich Carter, Jigsaw editor David Trachtenberg, Cosmo Street editor Asako Ushio, and Finger Music composer Dave Hodge.
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The Brownie Film Company director Miguel Campana has again teamed up with client Once for scratch & win game Trebol via agency Delvico/Madrid. The campaign of four spots featuring a quack doctor, a woman spilling the beans on a cheap chat show, a Spanish waiter selling an omelette as if it were ‘duck a l’orange,’ and a painter trying to put Pollock out of a job - are all wrapped up with the tagline ’there are easier ways to make lots of money.'
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Converse, the creator of iconic shoes including the Chuck Taylor® All Star®, Jack Purcell® and One Star®, brought together the talents of Pharrell Williams, N.E.R.D., Santogold and Julian Casablancas as part of the brand’s Century celebration. The artists recently joined forces to create a brand new, all original music track, My Drive Thru. Conceived by Anomaly and directed by Marie Hyon & Marco Spier of Psyop, the video incorporated the use of 9,580 paper dolls.
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DID YOU KNOW that live help for the SourceEcreative site is available on demand? Simply log in and click on the "Live Chat" in the upper right hand corner to get the help you need!
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Director Tom De Cerchio suffered a massive allergic reaction while filming a very large feline for Mullen and client Embarq. The spot, entitled Kitty, features the famed Embarq Trio serenading a couple whose house cat unexpectedly grew to psychotic proportions. Also lending his talents was Incubator producer Oliver Fuselier. (BTW, De Cerchio is expected to fully recover.)
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Smuggler director David Frankham teamed up with client Net10 via Droga5 in their latest viral hit. In what seems like a home video prank gone horribly wrong, a mobile phone is placed inside a Microwave oven. Instead of exploding, the phone sizzles and pops its way into a smoking brick of plastic that unleashes an alien-like beast, snarling to break free. Other talents included Smuggler executive producers Patrick Milling Smith & Brian Carmody, Lost Planet editor Geoff Hounsell, Sound Lounge mixer Evan Manglamele, Amber sound designer Bill Chesley, and VFX house The Mill.
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Trace Pictures Update: This award season was a bountiful one for the company: Promax BDA win for MuchMusic; Banff International Television Festival - Trace and Oz Media won the Rockie for Best Children’s Program for How the Gimquat Found Her Song; Worldfest Houston - 9 total: Gold for Disney Digital Blue Flix; JCPenney Back-to-School Girl; Disney Digital Blue Mix; Versus’ Red, White, Black and Blue Summer; The Nicktoons Campaign; Silver for The Minneapolis Children’s Hospital Campaign; Kids Can’t Do It Alone – Healthy Eats; Bronze for Versus’ Iditarod; and The Mighty Timoneers series. Currently the company is busy working with Versus on a refresh of the highly successful Red, White, Black and Blue Summer graphic package as well as completing some stylin’ photo-real CG for both DDB/New York and Digitas/Boston.
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Partizan director Nagi Noda recently put the finishing touches on a fantastical new spot for client LG via Bartle Bogle Hegarty/New York. The ad, World of Steam, features a steaming geyser which turns a prune faced moon into a smooth, smiling celestial body. Once done, the rest of the enchanting, but wrinkled winter wonderland, succumbs to the power of steam and is reborn as a crisp, cool paradise. Rounding it out were Partizan EP Sheila Stepanek, Skouras Agency DP Peter Suschitzky, Final Cut editor Akiko Iwakawa, Human composers Andrew Bloch, Morgan Visconti & Richard Male, and Sound Lounge mixer Philip Loeb.
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Blacklist collaborated with Stockholm-based directing collective and animation studio Waytion to create the latest commercial for the Diamond Empowerment Fund. Created by JWT/New York, the spot Tattoo, features a myriad of animated jewelry on a live-action female. Directed by Martin Bustrom, sound design was provided by Sound Lounge/NY.
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Teaming up with Energy BBDO/Chicago and Aardman Animations director Peter Peake on Wrigley's latest Hubba Bubba ads, Spank! audibly captured all the fun and excitement the gum has to offer. The spot Pants appears as a special promo offer for kids to win a number of adventures aligned with the summer blockbuster, Kung Foo Panda, while the spot Jellyfish, plays to the juiciness of the squirting gum. The tag: A Whole New Kind of Bubble.
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DID YOU MEAN has been introduced on the site! Should you type in your search query incorrectly or just partially, SourceEcreative will offer up alternative suggestions to help you find what you're looking for.
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GARTNER director Theodore Melfi offers his comedic take in a new spot for AT&T's bundled services via GSD&M's Idea City. A human cable bill with a hearty appetite for excessive fees arrives at an unsuspecting family's house. Turns out the low introductory cable rate period has expired and now it's time to pay the piper, who uses his trusty Cable-Vac to extract additional monies for the higher rate charges. But the family shuts the door on excessive cable bills by switching to AT&T's affordable bundled services for phone, high-speed Internet, and advance TV. Additional talents included EPs Don Block, Rich Carter & Elaine Strom Behnken, Nomad editor Jason Painter, and post house Company 3.
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Velocity Films director Adrian De Sa Garces recently had a bit of fun with client Vodacom via Draft FCB/Johannesburg. The spot, We've Been Having It, is a laugh-out-loud parody featuring an Idi Amin look-alike as he explains why his course of action in numerous venues far outshines what the wireless service can do.
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Are you ordinary? Do you wish to be someone else...say Kanye? Well, look no further than the latest from Absolut via TBWA\Chiat\Day\New York. Directed by Paul Krik of jumP, the spot Be Kanye is a throw back to ads of the 70's. Also lending their talents were jumP executive producer Elizabeth Krajewski and editor Dave Herman.
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Garth Davis of Anonymous Content via Publicis & Hal Riney recently directed a five-spot campaign for US Cellular which touches on a wide range of emotions. The spots, Drum Roll, Spread the Love, Wind Kiss, Shrug, and Free Fall, showcase how the telcom company affects thousands of lives in a positive way, everyday. Also on board were Anonymous EP Andy Traines, Lost Planet editors Hank Corwin & Paul Martinez, Company 3 colorist Stefan Sonnenfeld, and post house The Mill.
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Northern Lights VFX artist Chris Hengeveld recently handled VFX and post work on a spot for VH1 Classic. Titled Hair Metal, the ad pays homage to the glory days of the genre by melding claymation with VFX to recapture the bygone era of skinny and shirtless men in spandex (lordy!). Against a backdrop of pyrotechnics and screaming fans, the claymation band members reach an epic crescendo -- one strong enough to wake the heavy metal gods. Also lending their skills were Eargoo mixers/designers Paul Goldman & Ryan Billia.
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To better suit the needs of our clients - and to ensure better viewing online, broadcast-quality submissions are now being requested. The new requirements can be found on our Upload page.
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With this latest spot for Citroen, director Henry Littlechild of Outsider pits man against machine: a man makes several futile attempts to unlock his car door, before realizing that - like the devil - access to his vehicle is all in the details. Also contributing were Markenfilm Berlin line producer Florian Zizmann and Outsider line producer Ben Roberts.
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