News & Features
Digital Production Profile
Crux Digital Set to Explore the New Media Ecosystem
Digital Production Profile

The spunky new division of EUE/Screen Gems - which has produced live web events for brands like HP - is...
Digital Production Profile
Production Company Profile
Bully Continues to Flourish in its New Zen Environment
Production Company Profile

As the L.A.-based production company Bully Pictures, run by EP Jason Forest (seen here), grows in every...
Production Company Profile
News Roundup
From B-Reel and Biscuit to RSA and Tool, Directors Are on the Move
News Roundup

MTV Director Seyi Peter-Thomson (seen here), who just landed at Station Film, is among over a dozen talents to...
News Roundup
Editor Profile
For Lost Planet's Charlie Johnston, Power is Nothing Without Control
Editor Profile

The quiet and low-key editor, whose praises are sung by a chorus of agency clients, chalks up his success to...
Editor Profile
Reality Rules!
Reality Rules!
Specialty Focus

A desire to connect on a human level, coupled with a need to tell authentic stories that consumers can relate to, is driving the surge of doc-style work in advertising.
  • Breaking News
  • Newsletters
  • All Articles
  • Special Features
01/30/2012

The AICP calls for entries, Mustard gets cozy with college kids, Company 3 finds a partner in Mumbai, McG dances with Sofia Vergara for Diet Pepsi, Wild Plum rides with the Chevy Silverado and Goodpenny's Bruce Ashley helps Hugh Jackman on Broadway. Plus new talent lands at Passion Pictures, Circle Prods., Light of Day, Leviathan, BlueRock, The Mill, WSF and Crux Digital.
01/16/2012

India's Greenply rocks with Equinox, Cortez Brothers cools it with Coors, Industry gets arty for Molson, Tate sees red for Skyy, Sons & Daughters makes the most with milk and Giraldi tries his hand at kids' play. All that and more, along with news from HELLO!, Pictures in a Row, The Artists Company and Thornberg & Forester, and new talent at Furlined and jumP.
12/19/2011

Supply&Demand Integrated, Park Pictures and Knickerbocker Glory head for Park City; Energy BBDO and Moroch tap into holiday sentiments; new talent lands at Black Dog, Humble, Wilfrid Park, Chelsea, Foundation Content, 3008, WSF and Therapy; and new work breaks from Caviar, Alive & Well and Interrogate, among others. All that and more!
12/05/2011

Hachiko parties down with Axe, Milk & Honey captures Cate Blanchett in Taiwan, Zoic fights on with Jeep, Landia learns to park for VW and Brand New School goes mobile for eBay and Toys for Tots. All this, along with signings at Mustard, The Famous Group, HelliVentures, HOME.Corp, a WHITELABEL product, Buck Boys, Nice Shoes, Stardust and more.
11/21/2011

Little Lamb unleashes a flood for Huggies, Rockhard slims down with Mariah Carey, Paydirt pulls the heartstrings for the Clinton Foundation and Crush salutes the Canadian wilderness. Plus more new work from King & Country, Wild Plum, Protokulture and others, 3D news from Steele and Speedshape and new talent at Great Guns, Bully Pictures and Sound Lounge.
11/07/2011

Motion Theory bounces for Chevy, Knucklehead gets wrapped up with Comparis, Head Gear cuts up with Prius, Cirkus plays games in China, Sweet Spot goes dancing and Light of Day gives us the finger. All that and more, along with new talent at First Wave, Fast Cuts, Red Car, Optimus, Pomann Sound and Lost Highway, and news from D4D and TEG.
10/24/2011

The Shanghai Job reads from "The Vagina Diaries," Nomad flies over India for VW, Fueld brings Mexican soda to the US and Limey's 'Do Devil' tortures his Lenovo. Also, new talent lands at Crossroads UK, Supply & Demand Integrated, HOME.corp, Headroom Digital, Alive & Well, The Mill and Interrogate, and news from Nonfiction and Cut + Run.
10/10/2011

BLU in Indonesia has a new name, Eallin in Prague has a new space, Passion RAW opens in New York and Paris and Chicago's Audio Post Group is helping Susan G. Komen. Also, new work breaks from Eight VFX, humble, Valins&Co. and Ring of Fire, among others. All that and more in this edition.
09/26/2011

Emmy visits RSA and Lookout Entertainment, Young Guns alight at 1stAveMachine, Search Party rocks Milan, RPA gets talky for Honda, Venables Bell casts eBay in a new light and new work breaks from XYZ Studios, Saville, Caviar, LA.B, Radar, Bunker and more.
09/12/2011

The Pocket Fest short film festival debuts in L.A., Radium/ReelFX wins big at the VMAs, new talent lands at No Smoke, Nice Shoes and MPC and new work breaks from Filmgraphics, Teaspoon, Ameba Film Company, Skunk, Great Guns, Fueld Films, Biscuit, Arcade Edit, Independent, Supply & Demand Integrated, Crossroads, Charlex and Method Studios.
08/29/2011

Beirut's City Film makes us cry for Mother Nature, and New Zealand's Toybox folds fabric for Dilmah Tea. Also, new talent lands at Code Films and Make + Model, Elias Arts releases a new music video and Sonixphere bows in Chicago. All that and more.
08/15/2011

Nola launches NolaMola, Harvest kids around with Russell Brand, Pomann relives the 90s, Hotspur & Argyle kicks it for The Sun and new talent lands at Mothership, Superlounge, jumP, the Whitehouse, Foundation Content, General Editorial and more. All that in this edition.
NEWS IN REVIEW
News on the March: Highlights from our 2011 Headlines
NEWS IN REVIEW

It was a big year for Lance Acord (seen here). Find out why with this quick review of the top news stories...
NEWS IN REVIEW
NEWS
4As Production Costs Survey Shows Minimal Rise
NEWS

The annual survey by the US-based agency group 4A's shows production costs rose in 2010 by just 1 percent for...
NEWS
NEWS
Dramas and Docs Top Sundance Slate
NEWS

Forget La Croisette. Deer Valley Drive is the place to be as spot producers and directors like Nonfiction's...
NEWS
3D Production Profile
Geneva Film Co. Takes 3D to the Masses
3D Production Profile

The Toronto production company, led by Director James Stewart, has been talking up 3D from TED to Cannes, with...
3D Production Profile
Post Production Insights
Post Production Artists Are Hitting the Road
Post Production Insights

Nice Shoe's Dominic Pandolfino describes how his New York-based studio is address changes in post production...
Post Production Insights
Inside the Work
Bent Image Lab Launches into TV Programming
Inside the Work

"Jingle All the Way," its animated special for the Hallmark Channel, marries traditional stop-motion with CGI...
Inside the Work
Viewpoint
Shooting for Multi-Platform: Tips from B-Reel Films' David Gaddie
Viewpoint

The director, who's represented on the B-Reel Films roster with the production collective The Colony, outlines...
Viewpoint
Production Profile
Berlin's who's mcqueen Has All the Answers
Production Profile

Rainer Spix's German production company, the one with the curious name, aims to shake up the industry. And no,...
Production Profile
Director Profile
Director Rodrigo Garcia Saiz Makes a Run for the Border
Director Profile

The Mexican native, a partner in Central Films, has been exporting his versatile directorial approach to the...
Director Profile
News
From the Big Picture to the Nitty Gritty, AICP Covers it All
News

The second AICP Conference just wrapped in New York, and it held something for everyone.
News
PHOTO GALLERY
Client Insights Shared at Heads of Production Meeting
PHOTO GALLERY

Valerie Light of Verizon and John Lick of Target (at left) were the guests at the most recent SourceEcreative...
PHOTO GALLERY
PRODUCTION PROFILE
The Lifelong Friendship Society Keeps Making Friends
PRODUCTION PROFILE

This Brooklyn, New York-based design and production boutique, which is expanding into live action, keeps...
PRODUCTION PROFILE
INSIDE THE WORK
Asche & Spencer Goes Long Again with Latest Film Score
INSIDE THE WORK

Creative Director Thad Spencer talks about their work on "Machine Gun Preacher" and the difference between film...
INSIDE THE WORK
PHOTO GALLERY
AICP Show Makes the Twin Cities Scene
PHOTO GALLERY

SourceEcreative was on hand when the 2011 Art & Technique of the American Commercial show took over the Guthrie...
PHOTO GALLERY
MUSIC COMPANY PROFILE
MassiveMusic's Net Just Keeps Getting Bigger
MUSIC COMPANY PROFILE

The Amsterdam-based music agency, famous for Nike's "Write the Future," among other tracks, just keeps racking...
MUSIC COMPANY PROFILE
INSIDE THE WORK
Pocket Fest Directors Show Off Their Handiwork
INSIDE THE WORK

At the Nylon Studios-sponsored short film festival in L.A., ten spot directors screened their 2-minute shorts,...
INSIDE THE WORK
ANALYSIS
The Delicate Dance Between AR and Special Effects
ANALYSIS

Humble's Chris Grayson, Director of Digital, on the interwoven nature of Augmented Reality and VFX as seen in...
ANALYSIS
NEWS
German Producers to Share Carbon Film Quote's Road Test Results
NEWS

BBDO Proximity's Steffen Gentis hosts a roundtable in Dusseldorf to review the impact of production houses...
NEWS
NEWS
APA Collection Is Unveiled in London
NEWS

Audi's "Ooomph," produced by Rogue Films, is one of 33 spots that make up the the tenth edition of the...
NEWS
PRODUCTION PROFILE
Grand Large Gets Super-Sized
PRODUCTION PROFILE

Steve Horton's New York and Paris-based company expands to L.A. and signs Jonathan Miller as it continues to...
PRODUCTION PROFILE
PRODUCTION PROFILE
Bogota's Colombo Films Sets Sights on a Global Stage
PRODUCTION PROFILE

Fresh from winning two Lions in Cannes, it plans to use its experience in commercials,features and TV to make...
PRODUCTION PROFILE
DIRECTOR PROFILE
Velvet's Zentner Translates Lush Looks to a New Visual Aesthetic
DIRECTOR PROFILE

The German director, known for his visual effects and art direction prowess, is looking at narrative in a new way.
DIRECTOR PROFILE
DIRECTOR PROFILE
Chris Hooper Draws on a Boundless Imagination
DIRECTOR PROFILE

The Uber Content director, a former cartoonist and illustrator, knows how to sketch a character or two.
DIRECTOR PROFILE
INSIDE THE WORK
Mad Cow Films Fuels its New Agency on Brothers Cider
INSIDE THE WORK

Mad Cow Create, the new creative arm of London production house Mad Cow Films, is welcomed to the agency...
INSIDE THE WORK
PRODUCTION PROFILE
Passion RAW Starts to Cook
PRODUCTION PROFILE

The live action division of UK-based animation and design studio Passion Pictures has added new talent and is...
PRODUCTION PROFILE
NEWS
MJZ, Imaginary Forces Score with Emmy Nominations
NEWS

Old Spice and McDonald's earn MJZ nominations, while IF gets nods for title design for "Boardwalk Empire" and...
NEWS
INSIDE THE WORK
Rockhard's Klasfeld Parties with Perry
INSIDE THE WORK

The director's "Last Friday Night" video, an Eighties romp, is rocking the YouTube playlist. Even MTV likes it.
INSIDE THE WORK
CASTING PROFILE
Liz Lewis and Her Talent for Spotting Talent
CASTING PROFILE

The venerable New York casting agency expands to L.A. as it tracks changes in what clients look for in commercials.
CASTING PROFILE
NEWS
SourceEcreative Makes the Scene in Cannes
NEWS

Shortlists are out, the New Director Showcase is done, now it's on to the Lions, the Palme d'Or and the closing...
NEWS
NEWS
Editors, Production Heads Convene with DG for Tech Talks
NEWS

SourceEcreative and DG met with post production pros and agency heads of production last week to review...
NEWS
PHOTO GALLERY
AICP Pulls Out the Stops for its 20th Year
PHOTO GALLERY

It was a great show and an even better party this year at MoMA. Just ask David Droga, who chaired the Next...
PHOTO GALLERY
NEWS
DGA Convenes Commercial Directing Legends
NEWS

In "30 Seconds to Impact: Celebrating Game-Changing Commercial Direction," Pytka, Buckley, Giraldi, Gomes and...
NEWS
VFX PROFILE
Framestore's Oscar Cred Opens New Markets
VFX PROFILE

The visual effects giant is taking its mantra of 'award-winning special effects for everyone' and putting them...
VFX PROFILE
AGENCY CREATIVE
RPA's Zany Cast of Characters Connects for Civic
AGENCY CREATIVE

From Cesar the Luchador to Teeny the Monster, RPA's new integrated Honda Civic campaign uses quirky characters...
AGENCY CREATIVE
INSIDE THE WORK
Friedman 360 Produces Anti-Gay Language PSA
INSIDE THE WORK

McCann's former head of production teams with the Ad Council, Arnold and the NBA on a PSA designed to make...
INSIDE THE WORK
PHOTO GALLERY
Editors Make the Cut at AICE Bash
PHOTO GALLERY

The post production industry honored its own in New York as the 10th AICE Awards were handed out. And as usual,...
PHOTO GALLERY
PRODUCTION COMPANY PROFILE
Eallin Motion Arts' Global Playground
PRODUCTION COMPANY PROFILE

The Prague-based animation and VFX studio draws projects and directors from around the world. And that's just...
PRODUCTION COMPANY PROFILE
DIRECTOR PROFILE
Richard Farmer Goes from the Ridiculous to the Sublime
DIRECTOR PROFILE

The Green Dot director's increasingly eclectic work ranges from brainy short films to comic turns with porn...
DIRECTOR PROFILE
NEWS
Get Ready for the Carbon Quote
NEWS

The day may come when clients will weigh how and where to shoot TVCs based on how much pollution they generate....
NEWS
PHOTO GALLERY
Wave Festival in Rio Honors Latin American Creativity
PHOTO GALLERY

SourceEcreative was on hand in Brazil last week for the Wave Festival, honoring the best in Latin American...
PHOTO GALLERY
DIRECTOR PROFILE
Rachel Harms Gets to Know Noah Wild
DIRECTOR PROFILE

The director, who just signed with Untitled, has partnered with the company and agency MMB to help launch a new...
DIRECTOR PROFILE
PHOTO  GALLERY
On the Scene at the ANDY Awards
PHOTO GALLERY

It was another big night for Old Spice as the AD Club of New York handed out its 2011 International ANDY Award...
PHOTO  GALLERY
AUDIO POST PROFILE
Sound Lounge Takes on a Latin Beat
AUDIO POST PROFILE

Its Hispanic division, led by EP Gloria Pitagorsky and Mixer/Engineer Juan Aceves, brings authentic cultural...
AUDIO POST PROFILE
PHOTO GALLERY
SourceEcreative Makes the Scene in Mumbai
PHOTO GALLERY

We partner with the UK Trade & Investment bureau and the British Deputy High Commissioner to mark our first...
PHOTO GALLERY
NEWS
FIAP's Ready to Shine Light on South American Creative
NEWS

The spotlight turns to Buenos Aires next week, where the annual Festival Iberoamericano de la Publicidad kicks...
NEWS
PHOTO GALLERY
SourceEcreative Makes the Scene in London
PHOTO GALLERY

SoHo House was the setting for a production industry reception as we say thanks to our growing list of London...
PHOTO GALLERY
VIEWPOINT
Finding the Right Groove for Hip Hop
VIEWPOINT

Rap producer and TV spot composer Tyson Kuteyi of Toronto's Tattoo Sound + Music writes that hip hop has the...
VIEWPOINT
PHOTO GALLERY
On the Scene at ADFEST 2011
PHOTO GALLERY

SourceEcreative is just back from the bright lights of Phuket, where the ADFEST 'Jump Start' delegates packed...
PHOTO GALLERY
NEWS & OPINION
A First Timer's Take on South By Southwest
NEWS & OPINION

Click 3X's Peter Corbett reports from the new nexus of film, media and interactivity - Austin, Texas, home of SXSW.
NEWS & OPINION
PRODUCTION PROFILE
Spotlight Shines on India's Footcandles
PRODUCTION PROFILE

Two business channels in India named Footcandles Film spots (including work for Havell's, at right) as among...
PRODUCTION PROFILE
PROFILE
BlueRock's Ethel Rubinstein Inspires Talent, And It Shows
PROFILE

As a woman who owns and runs a major post production holding company, her influence has been felt across the...
PROFILE
NEWS
ADFEST's Fabulous Four Gets Ready for its Close Up
NEWS

The 'Made in Asia' Festival has picked the four scripts that will be judged for its annual new talent showcase....
NEWS
AGENCY Q & A
Helping Agencies to Curate the Production Experience
AGENCY Q & A

The UK-based 'moving image culture' consultant Rob Hughes has carved out a niche helping agencies and...
AGENCY Q & A
NEWS
Sonzero Launches Sonzero Films
NEWS

Fashion and beauty Director Jim Sonzero has opened a new production base, Sonzero Films, in L.A. He takes us...
NEWS
NEWS
AICP Digital Previews Standard Digital Production Contract
NEWS

BBDO's Niklas Lindstrom (left), head of interactive production, was one of two dozen agency heads to meet with...
NEWS
NEWS
Familiar Names Top List of Super Bowl 45 TVC Makers
NEWS

Hungry Man, Smuggler, MJZ, Anonymous, The Mill, Sound Lounge and Elias are among the big providers of...
NEWS
OPINION
Brand Theft Audio -- Breaking the Silence
OPINION

Bang Music's Lyle Greenfield muses on the at-times overlooked power of sound to launch messages that 'explode...
OPINION
NEWS
Directors, Editors and EPs Jump from Mad Ave to Park City
NEWS

As crop of commercial- makers, including Union's Sloane Klevin (at right) have deplaned in Park City for a few...
NEWS
INTERACTIVE PRODUCTION
For Tool, Interactive Storytelling is About Talent over Tech
INTERACTIVE PRODUCTION

This US studio has made the transition from traditional production to a new and evolving form of narrative for...
INTERACTIVE PRODUCTION
DIRECTOR PROFILE
Mosley Muses on Life, Creativity and Spot- making with a Heart
DIRECTOR PROFILE

With a background in documentaries and photography, Trio Films Director Ramaa Mosley is drawn to projects that...
DIRECTOR PROFILE
MUSIC PROFILE
Wrapping Your Head Around the Headroom Digital Vibe
MUSIC PROFILE

Part audio post facility, part music house, Jerry Plotkin's trendy little Manhattan studio wants to expand your...
MUSIC PROFILE
INSIDE THE WORK
Digital Domain's Making of 'TRON: Legacy' Goes Way Beyond Capture
INSIDE THE WORK

The storied digital production studio takes its 'digital human synthesis' process to a new level on this 3-D...
INSIDE THE WORK
ANALYSIS
Agency, Production Company Moves Pick Up Pace at Year's End
ANALYSIS

In a good omen for 2011, new signings at agencies and production companies (such as Director Paris Barclay,...
ANALYSIS
NEWS
London Production Houses Are Setting Sights Beyond the UK
NEWS

Steve Davies, Executive Director of the Advertising Producers Association, leads the charge as the London-based...
NEWS
EDITOR PROFILE
Start Editorial's Louis Lyne Sees the Story in the Footage
EDITOR PROFILE

The editor's long form work on documentary campaigns for the US Navy, Ford and other brands has given him a...
EDITOR PROFILE
PRODUCTION PROFILE
Bang Bang Films Is Bringing the World to India, and Vice Versa
PRODUCTION PROFILE

Roopak Saluja is taking his global agency expertise and marrying it with a new take on TVC and content...
PRODUCTION PROFILE
VIEWPOINT
Taking a New World View to Creating Music
VIEWPOINT

Amber Music's Michelle Curran (not be confused with Martha Stewart) muses on how music for advertising...
VIEWPOINT
EXECUTIVE PRODUCER Q & A
Going Beyond the Silver Screen
EXECUTIVE PRODUCER Q & A

Saville Productions made a name for itself working with feature talents. Now it's expanding with a fresh crop...
EXECUTIVE PRODUCER Q & A
NEWS
Zoic Studios Brings 3D Insights to New York
NEWS

The L.A.-based VFX and design studio brought its big guns, including Creative Director and VFX Supervisor Les...
NEWS
PRODUCTION COMPANY PROFILE
Renegade Films Takes a Giant Step
PRODUCTION COMPANY PROFILE

The Australian production company, a major force in both commercials and TV programming, is getting set to...
PRODUCTION COMPANY PROFILE
NEWS
Heads of Production Talk Integration, File-based Editing
NEWS

At a meeting hosted by O&M's Patti McConnell (pictured here), agency Heads of Production reviewed trends in...
NEWS
NEWS
Collaboration is the Keyword at AICP Conference
NEWS

Jeff Goodby of Goodby, Silverstein & Partners delivers an inspirational keynote as panels address everything...
NEWS
PHOTO GALLERY
On the Scene at AICP Dallas
PHOTO GALLERY

SourceEcreative was on hand as the Dallas Chapter celebrated the 2010 edition of The Art & Technique of the...
PHOTO GALLERY
PRODUCTION COMPANY PROFILE
Tapping the Reality Zeitgeist at The Artists Company
PRODUCTION COMPANY PROFILE

A trio of its directors -- Gregory Maya, Michael Cuesta and Otis -- are busy producing documentary -inspired ...
PRODUCTION COMPANY PROFILE
AD AGENCY PERSPECTIVES
mcgarrybowen's Roseanne Horn on Going With Your Gut
AD AGENCY PERSPECTIVES

She was employee number 12 when this red-hot agency opened. Now she's running a production department that's...
AD AGENCY PERSPECTIVES
INSIDE THE WORK
RPA, Skunk and The Mill Gaze at a 3D
INSIDE THE WORK

Director Raf Wathion (seen here) directs the brand's first stereoscopic TV commercial for the new CR-Z Sport...
INSIDE THE WORK
AD AGENCY PERSPECTIVES
Creative Director Moves A Sign of the Times
AD AGENCY PERSPECTIVES

Worn out or emotionally drained, some (like Eric Silver, at (right) are opting for new settings or new...
AD AGENCY PERSPECTIVES
INSIDE THE WORK
"Costs More than the Space Shuttle?" Not Quite, but Worth It
INSIDE THE WORK

ESPN kicked off its 3D telecasts earlier this summer with its coverage of the World Cup games in South Africa. ...
INSIDE THE WORK
PRODUCTION COMPANY PROFILE
Se7en Sunday Films Looks to Take Indonesian TVCs to a New Level
PRODUCTION COMPANY PROFILE

Its provocative "Friends" PSA is a way to make the global ad industry take notice of what's happening on the...
PRODUCTION COMPANY PROFILE
AD AGENCY PERSPECTIVES
Draftfcb's Dan Zigulich Takes on Yet Another Challenge
AD AGENCY PERSPECTIVES

SourceEcreative sits down with Draftfcb's "Ziggy," who returned to the agency last year to run its integrated...
AD AGENCY PERSPECTIVES
PRODUCTION TRENDS
Agency Producers See ‘No Limits’ to Use of Animation, VFX
PRODUCTION TRENDS

Whether traditional 2D, mixed media or vidgame-inspired character work, the mashup of animation and VFX seen in...
PRODUCTION TRENDS
EXECUTIVE PRODUCER<br>Q & A
From Frontrunners to Showrunners, @radical.media Still Sets the Pace
EXECUTIVE PRODUCER
Q & A

Co-Founder and President Frank Scherma talks about where branded content is going and the need to fill all...
EXECUTIVE PRODUCER<br>Q & A
ANALYSIS
Levi’s and BBH Made TV Commercial Magic
ANALYSIS

SourceEcreative takes a look back at over two decades of arresting TV commercial work for Levi’s from BBH in...
ANALYSIS
PRODUCTION COMPANY PROFILE
TWC Films: Wide Awake, With a Little Help from Starbucks
PRODUCTION COMPANY PROFILE

The L.A.-based company has added depth to its directorial roster. For company principal Mark Thomas, it’s what...
PRODUCTION COMPANY PROFILE
NEWS & OPINION
For Recording Artists and Advertising, Being ‘Authentic’ Has More Than One Meaning
NEWS & OPINION

Bob Farnsworth of Hummingbird Productions attended the Billboard Music & Advertising conference. His take? When...
NEWS & OPINION
OPINION
Looking at Both Sides of the Coin
OPINION

The state of the production business can be increasingly seen as having two sides, says AICP’s Matt Miller; as...
OPINION
NEWS
The Rolling Stones Take a Walk Down Penny Lane
NEWS

The New York audio mixing and post house Penny Lane Studios gets a visit from Mick Jagger, Keith Richards and...
NEWS
NEWS
Heads of Production Get the Latest on 3D
NEWS

Almost two dozen agency Heads of Production gathered at the offices of Grey (hosted by Bennett McCarroll, seen...
NEWS
PHOTO GALLERY
On the Scene at AICP
PHOTO GALLERY

The weather was great, the crowd was glam, the mood was upbeat; If it's June, it must be the AICP Show, where...
PHOTO GALLERY
PHOTO GALLERY
On the Scene at AICE in Chicago
PHOTO GALLERY

SourceEcreative was on hand at The Field Museum in Chicago for the 2010 AICE Awards, where a good time was had...
PHOTO GALLERY
NEWS
Consumer Experience, Content and Distribution Top 3D Concerns
NEWS

Broadcasters, consumer electronics execs and other 3D stakeholders offered projections on the roll out of 3D TV.
NEWS
PRODUCTION COMPANY PROFILE
Flying Fish Enjoys the View
PRODUCTION COMPANY PROFILE

The longest-running act on the New Zealand ad stage, the company has stayed fresh with a mix of new talent,...
PRODUCTION COMPANY PROFILE
PHOTO FEATURE
On the Scene at The One Show
PHOTO FEATURE

Gold Pencils went to work for Johnnie Walker, Canal+, Viagra, Gatorade and others at this glittery New York...
PHOTO FEATURE
FEATURE Q & A
IPG's Former CEO Offers Lessons for a Recessionary Time
FEATURE Q & A

Now devoting his time to philanthropic efforts, Phil Geier talks about the ad biz, the history of McCann and...
FEATURE Q & A
INSIDE THE WORK
Samsung Taps 3D Dream Team for its LED TV Launch
INSIDE THE WORK

Leo Burnett deploys Rabbit's TWiN directing team, Digital Domain's VFX expertise and Union Editorial's Jim...
INSIDE THE WORK
NEWS
Advertisers Discuss How to Maximize Their Production Spend
NEWS

At the ANA Financial Management Conference in Boca Raton, FL, a panel of distinguished advertiser production...
NEWS
Special Feature: Reality Rules!
Specialty Focus
by Anthony Vagnoni
A desire to connect on a human level, coupled with a need to tell authentic stories that consumers can relate to, is driving the surge of doc-style work in advertising.

Special Feature: Asia's Rising Star
Focus on China
by Anthony Vagnoni
China's booming TVC production market is a complex yet exciting place. Our wide-ranging roster of sponsor companies tell us why.

Special Feature: Pixel Players
VFX & Animation
by Anthony Vagnoni
Visual effects and animation studios are adapting to new forms and spreading their wings. We take flight with a few to see where the industry is going.

Special Feature: Diversity in Production
Diversity
by Anthony Vagnoni
Minority and women-owned production companies are on the rise. While they meet a need for agencies to diversify vendor lists, they still face challenges.

Special Feature: Kids & Critters
Specialty Focus
by Anthony Vagnoni
Children and animals are mainstays of commercial content, and working with them demands special skills. We take an inside look at some of the pros when it comes to Kids & Critters.

Special Feature: 3D In Depth
Stereoscopic 3D
by Anthony Vagnoni
Stereoscopic 3D is coming, and production and post houses are getting ready. Here's how a number of players have taken the 3D plunge.

Special Feature: In Tune
Music Sound Design
by Anthony Vagnoni
Our Music & Sound Design Special Feature explores creative influences, the role of licensing, the growth of audio branding and the continuing search for new talent in music and sound.

Special Feature: Charting the New Paradigm
Agency Trends
by Anthony Vagnoni
Wildly varying deliverables and new digital workflows have changed the way agency production departments function. We take an inside look at the new production paradigm.

Special Feature: India in Depth
REGIONAL FOCUS
by Anthony Vagnoni
The production scene in India is hot and getting hotter, as evidenced by the growing interest in the country by producers around the world.

Special Feature: Pixel Perfect
VFX/Motion Graphics
by Anthony Vagnoni
Visual effects and motion graphics play key roles in almost all ads today, whether for broadcast or the web. We examines key trends from the viewpoint of a cross-section of major players.

Special Feature: Funny Business
COMEDY
by Anthony Vagnoni
When it comes to commercials, comedy is king. Our Comedy Production Special Feature, "Funny Business," takes a serious look at advertising's favorite TVC genre.

Special Feature: Argentina & Chile: World Class Production
Regional Focus
by Anthony Vagnoni
A combination of great production companies shooting highly creative original work and world-class production service capabilities are the hallmarks of these two Latin American nations.

Special Feature: Playing Host to the World
South Africa
by Anthony Vagnoni
While the world's eyes were on the World Cup, producers all over the world were eyeing South Africa for its production service capabilities and the work of its production houses, music houses and agencies.

Special Feature: Art of Editing
Specialty Focus
by Anthony Vagnoni
Dealing with everything from file-based footage to longer formats to shortened schedules and more VFX, sound design and motion graphics to integrate, today's creative editor is the consummate juggler.

Special Feature: Automotive Production
Specialty Focus
by Anthony Vagnoni
Global launches, sheet metal versus CG, the joys of New Zealand or Australia in the winter - all this and more make up the world of Automotive Production. We lift the hood to check it out.

Special Feature: Interactive & Digital Production
In-Depth Look
by Anthony Vagnoni
From shooting for the web to site design, back end development, Flash and VFX, the new world of interactive and integrated production demands a new and varied range of capabilities from producers.

Special Feature: Canadian Production
Regional Focus
by Anthony Vagnoni
Canadian Production gets its close up as we profile the up and coming production company Wilfrid Park, check in on the global aspirations at Shooters International and get a read on the production service work and ad music sides of the business.

Special Feature: Animation & VFX
Digital Visions
by Anthony Vagnoni
Our Special Feature includes profiles of top companies such as Stardust and Curious, an interview with indie rep Nancy Jacobs, a wide-ranging Q&A with top animation and effects artists and EPs and a reel of hot spots from our sponsor shops.

Special Feature: Close-up on European Production
Regional Focus
by Anthony Vagnoni
Our special report takes a look at what's impacting this rapidly-changing marketplace and includes an interview with Francois Chilot, President of the CFP-E, on the outlook for production companies in Europe.

Special Feature: Fashion & Beauty Production
Specialty Focus
by Anthony Vagnoni
Fashion & Beauty production requires a great eye, fabulous taste, the ability to work with celebrity talent and a team of dedicated production specialists. Our Special Feature takes an inside look at this glamorous segment of the ad business.

Special Feature: Latin American Production
Regional Focus
by Anthony Vagnoni
Diversity of talent, new media options and increased globalization are having a positive impact on a vibrant TVC production industry in Latin America.

Special Feature: Reality-based Advertising
Specialty Focus
by Anthony Vagnoni
The use of reality-based advertising--including everything from docu-style to real people--is on the rise, making documentary directors more sought after than ever.

Special Feature: Spotlight on Turkey
Regional Focus
by Anthony Vagnoni
The Turkish production scene is booming, but profits are elusive as new techniques are on the rise.

Special Feature: Changing Tempo
Music & Sound
by Anthony Vagnoni
SourceEcreative reviews the latest trends in music, audio post and sound design for commercials, chats up some of the industry's top music producers and presents a showcase of great work from our sponsor companies.

Special Feature: South Africa in View
Regional Focus
by Anthony Vagnoni
The South African commercial production scene gets a close-up as we examine trends affecting the industry and talk to leading agency Heads of Production.

Special Feature: Commercial Production in China
Asia Perspective
by Anthony Vagnoni
The production industry in China is growing and evolving quickly, and attracting production companies...

Special Feature: Worldwide Heads of Integrated Production
Agency Insights
by Anthony Vagnoni
Heads of production at agencies around the world--from the US, the UK, Germany and Australia--discuss what's changed about what they do, and how the ongoing evolution...

Special Feature: Spotlight on German Advertising & Production
Germany
by Anthony Vagnoni
Whether working with local German directors or imports from the US, the UK or elsewhere, German production companies have been meeting the needs of their agency clients for years...

Special Feature: Motion Graphics & Design
Motion Graphics
by Anthony Vagnoni
A review of the latest in motion graphics and design from Blissium, Imaginary Forces, Nylon, Spontaneous and T2.

Special Feature: ADFEST Highlights
Adfest 2009
by Anthony Vagnoni
Asian advertising and production takes center stage next week in Pattaya, Thailand as ADFEST, the Asian Pacific Advertising Festival, kicks off with seminars, presentations and juried awards...

Special Feature: MACRO VIEWS
Tabletop
by Anthony Vagnoni
With a tough economy battering advertisers, tabletop directors and producers say showing value and quality in products is key

Special Feature: MOVING PIXELS
Animation
by Julie Mynatt
Animation. Motion Graphics. Visual Effects. Moving Pixels. No longer can an idea be quashed because it can't be done.

Special Feature: Vive La France!
France
by Julie Mynatt
France is fertile ground for so many sensual delights food, wine, art, music, cinema.

Special Feature: From Russia & Ukraine...With Love
Russia Ukraine
by Julie Mynatt
Business is booming in Russia and Ukraine say our sponsors PSB Films, Bazelevs, Just Production, Lime Lite Studio, and Park Production.

Special Feature: Cannes Lions 2008
Cannes
by Deb Mayo
The festival of all advertising festivals is upon us. The week-long celebration promises to be chock-full of seminars, workshops, and of course, social events!

Special Feature: All Things Lyrical
Music
by Julie Mynatt
Summer brings big, bold sounds: Summer blockbusters, summer albums, summer tours. This month we look at the present and future of Music and Sound...

Special Feature: Down Under: Australia & New Zealand
Australia & New Zealand
by Julie Mynatt
Australia: Koalas and Road Warriors. New Zealand: Kiwis and Middle Earth. The Land Down Under. The Land of the Long White Cloud. With diverse populations and ecosystems...

Special Feature: Viva Mexico!
Mexico
by Julie Mynatt
Mexico's production industry is muy caliente! Serving both their native audiences as well as the huge Spanish-speaking (and viewing) audiences in the U.S. and other countries...

Special Feature: PERSISTENCE OF VISION
Animation/VFX
by Julie Mynatt
It's truly amazing how different visual media has become in the 21st century. Marketers have a plethora of outlets to deliver their messages, whether to a mass-market...

Special Feature: Transformative Poland
POLAND
by Julie Mynatt
The cultural life of Poland has given rise to such notable people as painter Jan Styka, composer Frederic Chopin, scientist Marie Curie and religious leader Pope John Paul II.

Special Feature: The Vastness of Brazil
Brazil
by Julie Mynatt
The rich heritage, gorgeous locations, talented artists and technological prowess of Brazil is a given. As the fifth largest country and the seventh largest market in the world...

Special Feature: South Africa
The Diversity of South Africa
by Julie Mynatt
South Africa can be best described in one word: Diverse. Diversity in climate, locations, languages, cultures and resources give the country an enormous richness and depth to its...

Special Feature: Snow & Ice
THE BEAUTY OF COLD
by Julie Mynatt
The concept is solid. The script is tight. The director is A-list. Now we need a unique location that is easy to get to and covered in a thick layer of snow and ice...

Special Feature: HD NOW
THE FUTURE OF BROADCAST ADVERTISING
by Julie Mynatt
Although the majority of U.S. viewers are seeing a Standard Definition picture, the transition to High Definition is no longer theoretical. The Consumer Electronics Association announced...

Special Feature: Argentina & Chile Await You!
LIGHTS... CAMERA... Argentina? Chile? But of course!
by Deb Mayo
More than ever today, finding the ideal location to shoot is paramount. The world is a much smaller place, with technology allowing access into the most remote, the most beautiful...
FeedTheWalrus_AnimatedBTN_2011