News & Features
PRODUCTION COMPANY PROFILE
Se7en Sunday Films Looks to Take Indonesian TVCs to a New Level
PRODUCTION COMPANY PROFILE

Its provocative "Friends" PSA is a way to make the global ad industry take notice of what's happening on the...
PRODUCTION COMPANY PROFILE
AD AGENCY PERSPECTIVES
Draftfcb's Dan Zigulich Takes on Yet Another Challenge
AD AGENCY PERSPECTIVES

SourceEcreative sits down with Draftfcb's "Ziggy," who returned to the agency last year to run its integrated...
AD AGENCY PERSPECTIVES
PRODUCTION TRENDS
Agency Producers See ‘No Limits’ to Use of Animation, VFX
PRODUCTION TRENDS

Whether traditional 2D, mixed media or vidgame-inspired character work, the mashup of animation and VFX seen in...
PRODUCTION TRENDS
EXECUTIVE PRODUCER<br>Q & A
From Frontrunners to Showrunners, @radical.media Still Sets the Pace
EXECUTIVE PRODUCER
Q & A

Co-Founder and President Frank Scherma talks about where branded content is going and the need to fill all...
EXECUTIVE PRODUCER<br>Q & A
Interactive & Digital Production
Interactive & Digital Production
In-Depth Look

From shooting for the web to site design, back end development, Flash and VFX, the new world of interactive and integrated production demands a new and varied range of...
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08/30/2010

Curious Pictures wins an Emmy, Royale celebrates its third anniversary and Washington Square Films signs a new director. All that and more -- including new work from MPC, Bully Pictures, Yukfoo Animation, Mighty8 and others -- can be found in this edition of our biweekly newsletter.
08/16/2010

New talent has landed at Chelsea, Harvest, Bandito Brothers, Optimus, Red Car and more, and new work is out from Giraldi, Motion Theory, Sweet Shop, Steele Studios and a host of other production companies, music houses, audio studios and editorial shops. All that and more in this edition of the SourceEcreative newsletter.
08/02/2010

Tons of new work marks this edition of the SourceEcreative newsletter, with World Cup hits from Lee Films, The Mill, Pysop and Not to Scale, Cannes winners from Sonic Unon, a Sony spot from MassMessAge in Korea and others. Windows Productions, Foundation Content and Method add talent, while Vitamin, charlieuniformtango and SWAY make news.
07/20/2010

New talent abounds as this edition of the newsletter features major signings at over a half-dozen companies, while Cirkus, Phantom Audio and Radium make news and new work pops out from Jump, Blind, Mirror Films, Calabash, Sugar Film and Washington Square. All that and more can be found inside.
07/02/2010

Film Deluxe snares multiple Lions for “Last Call,” Boomtown in Dubai plays a key role in bringing home Lions for the UAE, new talent lines up at Filmtecknarna, Speedshape and Charlieuniformtango and new work is on the wing from BossaNova, Park Pictures and Pirate--all that and more in this edition.
06/24/2010

Our New & Improved newsletter now comes with more images, shorter entries and subject headings. Check out this week’s edition to learn about new work from Anonymous, Green Dot, Tool, Goodoil and other shops, as well as signings at Crossroads and Method and announcements from Bang, Brand New School and others.
06/14/2010

New hires abound--Company X, Nola, wild(child), Company 3, Mophonics, The Mill and audioEngine have all added new talent. Plus there’s new work of note from Harvest, Bent Image Lab, Pegasus, IDENTITY, Sweet Spot Content and others. All in this edition of the SourceEcreative newsletter.
05/25/2010

The Whitehouse shapes stories for the World Cup, AVSO hauls for Ford trucks, Humble mauls some Kobalt and new talent lands at Rhino, Red Car, Manic, Dattner Dispoto, A Common Thread and Beast. All this and more in the SourceEcreative newsletter.
05/10/2010

Stardust makes the Mustang cooler than it was in "Bullitt," TWC adds a new EP and a sextet of directors, new talent lands at Outside Edit + Design and Click 3X and Shilo takes to Broadway for "FELA!" All that and more in this exciting issue.
04/26/2010

Filmate from China shows us that Yao Ming can dunk an Oreo, Yukfoo animates for Wellington Tourism, Solanes in Barcelona gets sexy for chocolate (who wouldn't?) and Sons and Daughters in Toronto spices up for Knorr. It's a global feast in this edition of Member News.
04/12/2010

New signings at MassMarket, Duck, Digital Kitchen and Partners Films top the newsletter, along with new work from O Positive, Passion Pictures, Se7en Sunday and wild(child.) All this and more can be found below.
03/29/2010

LIMEY takes a Volvo out for a naughty little spin, Manic demos the Beaterator, Zoo Films shows us the ebb and flow of data and Paydirt, Bang Music, Hello! and Method all add talent. It's all right here in da best newsletter in da business.
ANALYSIS
Levi’s and BBH Made TV Commercial Magic
ANALYSIS

SourceEcreative takes a look back at over two decades of arresting TV commercial work for Levi’s from BBH in...
ANALYSIS
PRODUCTION COMPANY PROFILE
TWC Films: Wide Awake, With a Little Help from Starbucks
PRODUCTION COMPANY PROFILE

The L.A.-based company has added depth to its directorial roster. For company principal Mark Thomas, it’s what...
PRODUCTION COMPANY PROFILE
NEWS & OPINION
For Recording Artists and Advertising, Being ‘Authentic’ Has More Than One Meaning
NEWS & OPINION

Bob Farnsworth of Hummingbird Productions attended the Billboard Music & Advertising conference. His take? When...
NEWS & OPINION
OPINION
Looking at Both Sides of the Coin
OPINION

The state of the production business can be increasingly seen as having two sides, says AICP’s Matt Miller; as...
OPINION
NEWS
The Rolling Stones Take a Walk Down Penny Lane
NEWS

The New York audio mixing and post house Penny Lane Studios gets a visit from Mick Jagger, Keith Richards and...
NEWS
NEWS
Heads of Production Get the Latest on 3D
NEWS

Almost two dozen agency Heads of Production gathered at the offices of Grey (hosted by Bennett McCarroll, seen...
NEWS
PHOTO GALLERY
On the Scene at AICP
PHOTO GALLERY

The weather was great, the crowd was glam, the mood was upbeat; If it's June, it must be the AICP Show, where...
PHOTO GALLERY
PHOTO GALLERY
On the Scene at AICE in Chicago
PHOTO GALLERY

SourceEcreative was on hand at The Field Museum in Chicago for the 2010 AICE Awards, where a good time was had...
PHOTO GALLERY
NEWS
Consumer Experience, Content and Distribution Top 3D Concerns
NEWS

Broadcasters, consumer electronics execs and other 3D stakeholders offered projections on the roll out of 3D TV.
NEWS
PRODUCTION COMPANY PROFILE
Flying Fish Enjoys the View
PRODUCTION COMPANY PROFILE

The longest-running act on the New Zealand ad stage, the company has stayed fresh with a mix of new talent,...
PRODUCTION COMPANY PROFILE
PHOTO FEATURE
On the Scene at The One Show
PHOTO FEATURE

Gold Pencils went to work for Johnnie Walker, Canal+, Viagra, Gatorade and others at this glittery New York...
PHOTO FEATURE
FEATURE Q & A
IPG's Former CEO Offers Lessons for a Recessionary Time
FEATURE Q & A

Now devoting his time to philanthropic efforts, Phil Geier talks about the ad biz, the history of McCann and...
FEATURE Q & A
INSIDE THE WORK
Samsung Taps 3D Dream Team for its LED TV Launch
INSIDE THE WORK

Leo Burnett deploys Rabbit's TWiN directing team, Digital Domain's VFX expertise and Union Editorial's Jim...
INSIDE THE WORK
NEWS
Advertisers Discuss How to Maximize Their Production Spend
NEWS

At the ANA Financial Management Conference in Boca Raton, FL, a panel of distinguished advertiser production...
NEWS
PHOTO FEATURE
On the Scene at Goafest 2010
PHOTO FEATURE

SourceEcreative hopped a flight from London to the Indian state of Goa for Goafest, and brought back reports of...
PHOTO FEATURE
NEWS
SourceEcreative Presents 3D Panel in Las Vegas
NEWS

SourceEcreative presented a panel at NAB on producing TV spots in stereoscopic 3D. It's conclusion? 3D is on...
NEWS
AGENCY PERSPECTIVES
Top Fashion & Beauty Secrets Revealed!
AGENCY PERSPECTIVES

Saatchi & Saatchi Creative Director Amie Valentine--who's worked on Target, Kohl's and JCPenney--talks about...
AGENCY PERSPECTIVES
DIRECTOR PROFILE
For Curious Pictures’ Rohitash Rao, It’s What’s Up Top That Counts
DIRECTOR PROFILE

This former art director turned his passion for experimentation into a hot live action / animation reel. With a...
DIRECTOR PROFILE
NEWS
AICE Takes a More Encompassing View
NEWS

The post production trade association's international president and executive director talk about opening the...
NEWS
POST PRODUCTION INSIGHTS
How Union’s Einar Brought “One People” Together for Pepsi
POST PRODUCTION INSIGHTS

Editor Einar Thorsteinsson talks about what went into the complex editorial process for this split-screen spot...
POST PRODUCTION INSIGHTS
AD AGENCY PERSPECTIVES
Jonathan Shipman on 'The New Normal'
AD AGENCY PERSPECTIVES

McCann/New York’s Head of Production supervises a department that’s managing change while still producing an...
AD AGENCY PERSPECTIVES
DIGITAL ADVERTISING
Unicast Exec Reveals Tips for Better Rich Media Ads
DIGITAL ADVERTISING

A top provider of technology solutions for agencies and brands chimes in on how to generate innovative...
DIGITAL ADVERTISING
NEWS
AICP Survey Tracks Key Metrics for Commercial Production
NEWS

Industry trends point to increased domestic shooting for US agencies and more cross-platform ‘nontraditional’...
NEWS
INSIDE THE WORK
Enjoy the Super Bowl? Company 3 Sure Did
INSIDE THE WORK

Think you had skin in the game? Stefan Sonnenfeld and his crew handled color grading studio on almost half the...
INSIDE THE WORK
OPINION
Expect Storytelling and Integrated Campaigns to Be Big This Year
OPINION

Was 2009 as dismal for commercial production as everyone made it seem? And will this year be any better? ...
OPINION
NEWS
Production Companies, Post Houses Rack Up Spots in Supe’ 44
NEWS

MJZ leads the pack with 10, Biscuit racks up 7, while Gillespie and Usher earn Most Visible Director distinction.
NEWS
PRODUCTION PROFILES
STORY Stays True to its Midwest Roots
PRODUCTION PROFILES

This well-regarded national production company, with a strong directorial roster, likes being based in the Midwest.
PRODUCTION PROFILES
NEWS
Agency Production Heads Discuss Diversity Efforts
NEWS

Clients are driving agencies to work with minority-owned vendors, and production departments are trying to respond.
NEWS
AD AGENCY PERSPECTIVES
The Martin Agency's Steve Humble on Getting Along
AD AGENCY PERSPECTIVES

As the Managing Director of Integrated Production and Design for this Richmond shop, he juggles more than...
AD AGENCY PERSPECTIVES
PRODUCTION PROFILES
Inside the Creative Clubhouse of BENT Image Lab
PRODUCTION PROFILES

This Portland, OR animation studio takes its own unique and playful approach to mixing media, genres and platforms.
PRODUCTION PROFILES
DIRECTOR PROFILE
Inside the Alternate Universe of Scott Corbett
DIRECTOR PROFILE

Cinematic influences and the blending of the real and the imagined characterize this IDENTITY director’s work.
DIRECTOR PROFILE
INSIDE THE WORK
Stardust Burns Midnight Oil for Radio Shack Holiday Effort
INSIDE THE WORK

An 8-spot campaign was a start-to-finish job for the design and production studio, combining live action with a...
INSIDE THE WORK
PHOTO FEATURE
Scene in New York
PHOTO FEATURE

The AICP Holiday Party was this week on Manhattan's West Side, a benefit for Toys for Tots. SourceEcreative was...
PHOTO FEATURE
OPINION
Lean, Not Mean: Uncrunching Lives & Numbers
OPINION

Is it time for the ad industry to heal its own? Maybe some advertisers and holding companies should think about it.
OPINION
DIRECTOR PROFILE
Chris Applebaum Loves to Watch
DIRECTOR PROFILE

The Believe Media director’s passion for capturing both sultry beauty and the energy of a performance has...
DIRECTOR PROFILE
DIRECTOR PROFILE
A Brazilian Director Takes a New Look at “Birds On Wires”
DIRECTOR PROFILE

Jarbas Agnelli’s moment of inspiration has turned into an Internet sensation. It’s a nice little short film,...
DIRECTOR PROFILE
DIRECTOR PERSPECTIVES
MC Park’s Philosophy on Directing: How to be ‘Completely Not Ready’
DIRECTOR PERSPECTIVES

Director/Partner in Korean shop MassMessAge talks about creativity in Korea, working for the web and how to...
DIRECTOR PERSPECTIVES
DIRECTOR PERSPECTIVES
Jesse Dylan Shapes Social Cause Work via FreeForm
DIRECTOR PERSPECTIVES

Eclectic FORM director uses new collaborative group to apply additional focus on causes, charities and social...
DIRECTOR PERSPECTIVES
OPINION
Bands & Brands’: A Strategy for a New Approach to Advertising Music
OPINION

Music producer Mark Beckhaus believes the next step in the commingling of advertising and music is for brands...
OPINION
DIRECTOR PROFILES
Director Jeff Bitsack Takes a Humble Approach
DIRECTOR PROFILES

Former JWT ECD Jeff Bitsack has his hands on the work in his new role as a director with hybrid production...
DIRECTOR PROFILES
INSIDE THE WORK
Royale Takes MTV Asia, BEP’s Apl.de.Ap to the Philippines
INSIDE THE WORK

A new music video for the Black Eyed Peas member mixing live action, animation and design elements doubles as a...
INSIDE THE WORK
PRODUCTION PROFILES
Bandito Bros. Adds to the Family with The Garage
PRODUCTION PROFILES

L.A.-based hybrid production and post shop debuts new unit designed to facilitate prepping, shooting and...
PRODUCTION PROFILES
NEWS
Scene at Spikes
NEWS

SourceEcreative was on the scene in Singapore at the Spikes Asia Festival, where a spot from Phenomena took the...
NEWS
NEWS
Multi-platform Productions Present Challenges
NEWS

Agency Heads of Production met at @radical.media in New York to discuss what the 'media agnostic' approach...
NEWS
ANALYSIS
AICP Faces the Future With New Digital Chapter
ANALYSIS

Effort is designed to address the changing nature of just what constitutes production today.
ANALYSIS
VIEWPOINT
Blackjack: How to Cut the Deck the Right Way
VIEWPOINT

Bob Samuel takes clients to task for stacking the deck on commercial shoots, then crying about costs.
VIEWPOINT
ANALYSIS
Australia's SPAA Stands Firm in Offshore Flap
ANALYSIS

Producers' organization says need to withdraw from talent agreement was necessitated by changing marketplace.
ANALYSIS
EXCLUSIVE
From the Kodak Files.
EXCLUSIVE

Anatomy of a TV Commercial
EXCLUSIVE
PRODUCTION PROFILES
Rabbit Runs in a Different Direction
PRODUCTION PROFILES

Brent Harris and Douglas Howell have their hybrid studio on a fast track.
PRODUCTION PROFILES
PHOTO FEATURE
Scene in L.A.
PHOTO FEATURE

SourceEcreative was at the AICP Show in L.A. Check out our gallery for coverage of the event.
PHOTO FEATURE
INSIDE THE WORK
Shilo's Faster Than a Speeding Bullet
INSIDE THE WORK

CD Andre Stringer talks about the studio's second project produced directly for Under Armour.
INSIDE THE WORK
ANALYSIS
AICP's Miller Sees Pitfalls of P&G's Prod Co List
ANALYSIS

P&G is reportedly seeking to limit the number of companies it uses to produce spots. We examine its impact and...
ANALYSIS
PRODUCTION PROFILES
Animation Studio Cirkus Enjoying Its High Wire Act
PRODUCTION PROFILES

A team of animators and producers in Auckland are out to have fun while demystifying the animation process for...
PRODUCTION PROFILES
DIRECTOR PERSPECTIVES
Bob Giraldi on Shooting Michael Jackson
DIRECTOR PERSPECTIVES

The legendary director shares his views on the birth of mega-star ad campaigns.
DIRECTOR PERSPECTIVES
DIRECTOR PROFILES
Advertising's Song and Dance Man
DIRECTOR PROFILES

What's next for Partizan director Michael Gracey? After his T-Mobile hits "Dance" and "Sing a Long," it might...
DIRECTOR PROFILES
NEWS
Scene in Cannes
NEWS

Check out our gallery of on-the-scene photos from the Cannes Lions Festivals.
NEWS
NEWS
Production Heads, Directors, DGA Discuss Practices
NEWS

Over two dozen agency Heads of Production had a friendly sit down with directors and DGA reps this week in New...
NEWS
INSIDE THE WORK
Tapping a Still Camera for a Low-Fi Production Solution
INSIDE THE WORK

A new series of web shorts were shot by Chelsea director Neil Tardio using a consumer SLR. Expect to see more...
INSIDE THE WORK
AD AGENCY PERSPECTIVES
Tor Myrhren on Changing Cultures, Shifting Tactics
AD AGENCY PERSPECTIVES

Grey/New York's CCO talks about the agency's non-traditional campaigns, and what they mean for the future.
AD AGENCY PERSPECTIVES
EXCLUSIVE
From the Kodak Files.
EXCLUSIVE

Anatomy of a TV Commercial
EXCLUSIVE
INDUSTRY EVENTS
Update: Dubai Lynx Awards Yanks Top Honors
INDUSTRY EVENTS

Festival makes news as it withdraws Agency of the Year honors from FP7 Doha.
INDUSTRY EVENTS
VIEWPOINT
New Payment Terms A Recipe for Disaster
VIEWPOINT

The AICP's CEO weighs in with an opinion piece on how changes in the economics of production threaten the industry.
VIEWPOINT
NEWS & ANALYSIS
Production Heads Debate Shifting Roles
NEWS & ANALYSIS

Is it 'broadcast' or 'content'? At a meeting in New York, agency heads of production discussed the changing...
NEWS & ANALYSIS
EXCLUSIVE
From the Kodak Files
EXCLUSIVE

Anatomy of a TV Commercial
EXCLUSIVE
INSIDE THE WORK
U2 Gets Illustrated for the Grammy Awards
INSIDE THE WORK

A design-driven collaboration from Nola Pictures, Union Editorial and loyalkaspar drives U2's Grammy performance.
INSIDE THE WORK
PRODUCTION COMPANY TO WATCH:
Joyrider's Wild Visual Ride
PRODUCTION COMPANY TO WATCH:

Executive producer Spencer Friend's UK production company cultivates an eclective mix of visual styles.
PRODUCTION COMPANY TO WATCH:
PRODUCER PROFILES
Walking The Line Between Ads and Entertainment
PRODUCER PROFILES

Producer Jack Lechner talks about his deal with Washington Square Films and how production houses can...
PRODUCER PROFILES
AD AGENCY PERSPECTIVES
David Angelo on Bravery, Tough Times and Hope
AD AGENCY PERSPECTIVES

Chief Creative Officer of David & Goliath talks about how the recession is affecting the industry, and what his...
AD AGENCY PERSPECTIVES
EDITORIAL AND POST-PRODUCTION PROFILE
Taking a Bigger Cut at Cut + Run
EDITORIAL AND POST-PRODUCTION PROFILE

L.A.-based MD Michelle Burke talks about growing a global editorial brand.
EDITORIAL AND POST-PRODUCTION PROFILE
PRODUCTION COMPANY TO WATCH:
GO Film Notches More Gold, Sees ’08 as Breakout Year
PRODUCTION COMPANY TO WATCH:

Partner Robert Wherry reports on a killer year for this growing US-based production company.
PRODUCTION COMPANY TO WATCH:
EXCLUSIVE
From the Kodak Files
EXCLUSIVE

Anatomy of a TV Commercial
EXCLUSIVE
CREATIVE TEAMS
Specialized Group
CREATIVE TEAMS

Kaleidoscope
CREATIVE TEAMS
MEET THE DIRECTOR
Golden Path
MEET THE DIRECTOR

Warren P. Sonoda of Buck Productions
MEET THE DIRECTOR
SPOTLIGHT
Doing It All Boutique-Style
SPOTLIGHT

BOND
SPOTLIGHT
CREATIVE TEAMS
Visual Evolution
CREATIVE TEAMS

Zoic Studios
CREATIVE TEAMS
ONES TO WATCH
Keep An Eye Out For...
ONES TO WATCH

Directors Amy Nicholson, Benzo Theordore, and Harold Einstein
ONES TO WATCH
MEET THE DIRECTOR
The Meld of Western & Eastern
MEET THE DIRECTOR

Bernie Ryan of Cyber City Films
MEET THE DIRECTOR
SPOTLIGHT
Defying the Odds
SPOTLIGHT

Eric Bute of Motivfilms
SPOTLIGHT
MEET THE DIRECTOR
Raising the Humor Bar
MEET THE DIRECTOR

Dave Jellison of TWC
MEET THE DIRECTOR
CREATIVE TEAMS
A New Way To See
CREATIVE TEAMS

BLIND, Inc.
CREATIVE TEAMS
ONE TO WATCH
Unyielding Passion
ONE TO WATCH

Sean Thonson of Supply & Demand
ONE TO WATCH
MEET THE DIRECTOR
Comedic Moments
MEET THE DIRECTOR

Lloyd Stein of Nola Pictures
MEET THE DIRECTOR
SPOTLIGHT
Putting the Pieces Together
SPOTLIGHT

Ear Goo Music
SPOTLIGHT
CREATIVE TEAMS
Defining the Lexicon of Music
CREATIVE TEAMS

Shout It Out Loud Music
CREATIVE TEAMS
SPECIAL FEATURES
Up & Coming
SPECIAL FEATURES

The Rest of the Year Line-up
SPECIAL FEATURES
Engaging Content


Joe Connor of Renegade Films
SPOTLIGHT
New Media Sector
SPOTLIGHT

Advanced Digital Media Services, Ad Distribution, Internet Marketing and Online & Mobile Advertising Solutions
SPOTLIGHT
MEET THE DIRECTOR
Form Follows Function
MEET THE DIRECTOR

Jesse Dylan of Form
MEET THE DIRECTOR
MEET THE DIRECTOR
Impact Zone
MEET THE DIRECTOR

Greg Rowan of Teak Motion Visuals
MEET THE DIRECTOR
CREATIVE TEAMS
The Musical Flow of Editing
CREATIVE TEAMS

Barney Miller of Company X
CREATIVE TEAMS
SPOTLIGHT
Driving A Successful Campaign
SPOTLIGHT

The Sweet Shop & Schweppes Team Up
SPOTLIGHT
DUBAI LYNX 2008
Dubai Lynx Highlights
DUBAI LYNX 2008

Festival Wrap-up
DUBAI LYNX 2008
CREATIVE TEAMS
Smart Branding, Varied Styles
CREATIVE TEAMS

Alex Moulton of Expansion Team
CREATIVE TEAMS
MEET THE DIRECTOR
Not Your Average Joe
MEET THE DIRECTOR

James Mangold of Aero Film
MEET THE DIRECTOR
SPOTLIGHT
Creative Fervor
SPOTLIGHT

Dave Hussey/Company 3
SPOTLIGHT
MEET THE DIRECTOR
Kommitted to the Craft
MEET THE DIRECTOR

Nathan McGuinness of Kommitted Films
MEET THE DIRECTOR
Special Feature: In-Depth Look
Interactive & Digital Production
by Anthony Vagnoni
From shooting for the web to site design, back end development, Flash and VFX, the new world of interactive and integrated production demands a new and varied range of capabilities from producers.

Special Feature: Regional Focus
Canadian Production
by Anthony Vagnoni
Canadian Production gets its close up as we profile the up and coming production company Wilfrid Park, check in on the global aspirations at Shooters International and get a read on the production service work and ad music sides of the business.

Special Feature: Digital Visions
Animation & VFX
by Anthony Vagnoni
Our Special Feature includes profiles of top companies such as Stardust and Curious, an interview with indie rep Nancy Jacobs, a wide-ranging Q&A with top animation and effects artists and EPs and a reel of hot spots from our sponsor shops.

Special Feature: Regional Focus
Close-up on European Production
by Anthony Vagnoni
Our special report takes a look at what's impacting this rapidly-changing marketplace and includes an interview with Francois Chilot, President of the CFP-E, on the outlook for production companies in Europe.

Special Feature: Specialty Focus
Fashion & Beauty Production
by Anthony Vagnoni
Fashion & Beauty production requires a great eye, fabulous taste, the ability to work with celebrity talent and a team of dedicated production specialists. Our Special Feature takes an inside look at this glamorous segment of the ad business.

Special Feature: Regional Focus
Latin American Production
by Anthony Vagnoni
Diversity of talent, new media options and increased globalization are having a positive impact on a vibrant TVC production industry in Latin America.

Special Feature: Specialty Focus
Reality-based Advertising
by Anthony Vagnoni
The use of reality-based advertising--including everything from docu-style to real people--is on the rise, making documentary directors more sought after than ever.

Special Feature: Regional Focus
Spotlight on Turkey
by Anthony Vagnoni
The Turkish production scene is booming, but profits are elusive as new techniques are on the rise.

Special Feature: Music & Sound
Changing Tempo
by Anthony Vagnoni
SourceEcreative reviews the latest trends in music, audio post and sound design for commercials, chats up some of the industry's top music producers and presents a showcase of great work from our sponsor companies.

Special Feature: Regional Focus
South Africa in View
by Anthony Vagnoni
The South African commercial production scene gets a close-up as we examine trends affecting the industry and talk to leading agency Heads of Production.

Special Feature: Asia Perspective
Commercial Production in China
by Anthony Vagnoni
The production industry in China is growing and evolving quickly, and attracting production companies...

Special Feature: Agency Insights
Worldwide Heads of Integrated Production
by Anthony Vagnoni
Heads of production at agencies around the world--from the US, the UK, Germany and Australia--discuss what's changed about what they do, and how the ongoing evolution...

Special Feature: Germany
Spotlight on German Advertising & Production
by Anthony Vagnoni
Whether working with local German directors or imports from the US, the UK or elsewhere, German production companies have been meeting the needs of their agency clients for years...

Special Feature: Motion Graphics
Motion Graphics & Design
by Anthony Vagnoni
A review of the latest in motion graphics and design from Blissium, Imaginary Forces, Nylon, Sponstaneous and T2.

Special Feature: Adfest 2009
ADFEST Highlights
by Anthony Vagnoni
Asian advertising and production takes center stage next week in Pattaya, Thailand as ADFEST, the Asian Pacific Advertising Festival, kicks off with seminars, presentations and juried awards...

Special Feature: Tabletop
MACRO VIEWS
by Anthony Vagnoni
With a tough economy battering advertisers, tabletop directors and producers say showing value and quality in products is key

Special Feature: Animation
MOVING PIXELS
by Julie Mynatt
Animation. Motion Graphics. Visual Effects. Moving Pixels. No longer can an idea be quashed because it can't be done.

Special Feature: France
Vive La France!
by Julie Mynatt
France is fertile ground for so many sensual delights food, wine, art, music, cinema.

Special Feature: Russia Ukraine
From Russia & Ukraine...With Love
by Julie Mynatt
Business is booming in Russia and Ukraine say our sponsors PSB Films, Bazelevs, Just Production, Lime Lite Studio, and Park Production.

Special Feature: Cannes
Cannes Lions 2008
by Deb Mayo
The festival of all advertising festivals is upon us. The week-long celebration promises to be chock-full of seminars, workshops, and of course, social events!

Special Feature: Music
All Things Lyrical
by Julie Mynatt
Summer brings big, bold sounds: Summer blockbusters, summer albums, summer tours. This month we look at the present and future of Music and Sound...

Special Feature: Australia & New Zealand
Down Under: Australia & New Zealand
by Julie Mynatt
Australia: Koalas and Road Warriors. New Zealand: Kiwis and Middle Earth. The Land Down Under. The Land of the Long White Cloud. With diverse populations and ecosystems...

Special Feature: Mexico
Viva Mexico!
by Julie Mynatt
Mexico's production industry is muy caliente! Serving both their native audiences as well as the huge Spanish-speaking (and viewing) audiences in the U.S. and other countries...

Special Feature: Animation/VFX
PERSISTENCE OF VISION
by Julie Mynatt
It's truly amazing how different visual media has become in the 21st century. Marketers have a plethora of outlets to deliver their messages, whether to a mass-market...

Special Feature: POLAND
Transformative Poland
by Julie Mynatt
The cultural life of Poland has given rise to such notable people as painter Jan Styka, composer Frederic Chopin, scientist Marie Curie and religious leader Pope John Paul II.

Special Feature: Brazil
The Vastness of Brazil
by Julie Mynatt
The rich heritage, gorgeous locations, talented artists and technological prowess of Brazil is a given. As the fifth largest country and the seventh largest market in the world...

Special Feature: South Africa
The Diversity of South Africa
by Julie Mynatt
South Africa can be best described in one word: Diverse. Diversity in climate, locations, languages, cultures and resources give the country an enormous richness and depth to its...

Special Feature: Snow & Ice
THE BEAUTY OF COLD
by Julie Mynatt
The concept is solid. The script is tight. The director is A-list. Now we need a unique location that is easy to get to and covered in a thick layer of snow and ice...

Special Feature: HD NOW
THE FUTURE OF BROADCAST ADVERTISING
by Julie Mynatt
Although the majority of U.S. viewers are seeing a Standard Definition picture, the transition to High Definition is no longer theoretical. The Consumer Electronics Association announced...

Special Feature: Argentina & Chile Await You!
LIGHTS... CAMERA... Argentina? Chile? But of course!
by Deb Mayo
More than ever today, finding the ideal location to shoot is paramount. The world is a much smaller place, with technology allowing access into the most remote, the most beautiful...